Noxster — Content marketing the Creative Writing Scope For SEO

Content Marketing
for SEO Copywriting

A Content Marketing and SEO Copywriting Company. Our SEO content marketing services will reach millennials, entrepreneurs, health-minded consumers and enterprise clientele.

+31%

Average content length for a web page that ranks in the top results for any keyword on Google.

2000 Words

Consumers are more likely to buy if you have interesting content that teaches them something.

SEO copywriting is to enhance your visibility on search engines, convert a higher volume
of visitors, and funnel end users through the grass roots of your website. Google now ranks
and rewards high-quality content with image centric opportunities.. For your website and social
platforms to soar, you must adhere to Googles creative scope they put in place for your content
marketing seo strategy.

Our team of creative writers, seo content experts, and outreach specialists creates and markets
content that presents your brand professionally and generates leads.

SWOT Analysis and KPI Metrics

SEO Copywriting
Best Practices

SEO Content marketing is targeting user groups, affiliates, and purchase managers. the buyer
is the expert and the one proactively reaching out to brands and businesses for help.
For example:

60-90% Average Buyer

The average buyer guides
themselves through 60% to 90%
of the traditional sales funnel before
ever contacting a brand
or salesperson.

81% of Shoppers Research

The average buyer guides
themselves through 60% to 90%
of the traditional sales funnel before
ever contacting a brand
or salesperson.

79 Days Till Consumers Spend

Consumers spend an average
of 79 days conducting online
research before buying.

Los Angeles Content Marketing Services

Сontent Marketing
Services Los Angeles

Noxster creates “SMART” objectives when establishing a clients content marketing plan of attack.
Regardless if the copywriting service is for organic search, google adwords, public relations, or
outreach, social media, or email marketing. Establishing a concrete work flow that drives user
engagement is imparative to the framework of a succesful content development marketing strategy.

Creating persona marketing is a best practice to answer different buyer-driven environments.
Noxsters creates content to leverage your branded assets within domestic targeting like Los Angeles,
abroad or multilingual SEO services, or through destination marketing.

The process of creating high-quality, valuable content to attract, inform, and engage an audience,
while also promoting the brand itself. Buyers and consumers are already searching the web
for answers that your brand should be uniquely positioned to answer. Having third party
networks to back that content shows the quality of the enagement and information provided.

Noxster

SEO

Content marketing is the savvy marketer’s response
to the new, relationship-based, buyer-driven,
digital marketplace.

Unaffiliated Networks

Third Party Public Relations (GOOD PR):
Your brand can have online personas
circulating and distributing valuable content 
which is unaffiliated to your branded network.
When prospects and buyers search the web 
for answers, you will be there for them. 

Branded Content

Increased brand preference: Content marketing will advance your position as one of your industry’s thought leaders. This in turn strengthens your relationships with buyers.

Keyword Density

Keyword Silos: Takes time to build, but
over time, a library of great content will
give you the authority to gain more 
qualified leads and interested buyers.

Content marketing is the savvy marketer’s response
to the new, relationship-based, buyer-driven,
digital marketplace.

Content

Website Copywriting
Services

Creative Content Marketing

Less Content and More
Creative Visuals

When you’re filling out your content marketing strategy, the Content Marketing Tactical Plan is invaluable. This workbook will guide you through the journey with persona exercises, content arc charts, calendar templates, and more.

Graphic Communication

Branded Copywriting
Services

If design to you is simply color scheme and stock photos, you’re literally missing the big picture. The process is different for different marketing teams, even for teams between content pieces.

Design should be considered at square one, when you’re mapping out your content marketing strategy. Contemplate the brand’s personas and marketing goals. Allow them to guide the style of each design. Keep them consistent with your brand voice.

A strong content marketing strategy includes
multiple content types. Keep some of these 
specific things in mind as you plan:

01
 

Content Blog

Your content marketing strategy should be reflected in your blog schedule/strategy. Your company blog should be cross-promoting other content. This way, you’re keeping posts on a consistent schedule. You may want to consult a professional SEO copywriter, if you don’t have a marketing team member who’s familiar with the practice.

02
 

Downloadable
Ebooks

Ebook content needs two things: narrative structure, and strong visual design. It’s a format intended to educate rather than entertain, but best practice is to keep the language more conversational. Depending on your brand and personas, that might be compatible, or it might not.

03
 

Content Marketing
Tips

Keep your content readable (two or three pages is about right). You need to be smart about the number and size of images you use. Employ savvy text formatting to make your content easy for a reader to scan through. Don’t forget to link or point to other resources to keep a user on your site and learning more.

04
 

Social Media Post
and Push Marketing

You can go hard on social media but only less than half of the time. More than that and people will unfollow you for being too salesy. You need to deliver content and value outside of what you’re selling your followers.

05
 

Whitepapers
and Reports

Primarily educational materials, white papers and reports share some qualities with ebooks. However, they tend to be less concerned with physical appearance, and have a more professional, academic tone. They also represent opportunities to partner with other organizations.

06
 

Infographics

There’s no mystery here; give readers info with graphics. Less is more when it comes to text: you want the graphics doing the heavy lifting of storytelling. Noxster SEO is lucky to have a killer graphic artist in-house, but if you don’t, you might want to bring in a professional.

07
 

Slide Decks

Slide decks are very popular for a good reason. Simple, minimal, and consistent text accompanying big images and graphics are favored. Break those complex ideas down into simple steps, bite-sized morsels of information.

08
 

Video Content
Marketing (VSEO)

Video is most effective in a content strategy when it is timeless. Don’t waste time and money to update videos every year. The higher quality your video content, the likelier it will make a good impression on YouTube, with its large, active user base.

09
 

Case Studies

If you want to build credibility and develop your vertical market strategy you need to utilize case studies. The content will be focused on the value and results, not your brand. Content marketing is suitable if it does either or both of the below:

  1. Support the purchase process. Identify what content you have available to your audience to get them onto your site, then guide them across your funnel.
  2. Use varying methods of psychological engagement (emotional and rational) to achieve audience engagement. Track your case studies engagement with read rates, sales funneling, and downloads. This will aid you in generation of qualified, inbound leads.

Gated vs. Ungated Content

Qualifying Inbound Leads
Marketing Framework:

When you’re building your brand’s content library, structure your campaign accordingly. You should be driving specific business objectives. Content marketing is a balance. Give away some information to earn trust and build relationships, then once you have people bought in, gate the best content. It’s a highly effective and valuable practice.

74% of buyers expect to access simple items—like
infographics—for free. However, slightly more (77%) 
will exchange basic information for a white paper. 
Gating bigger resources can seriously help you
generate leads, establish which visitors are serious, and then
nurture leads

Rule #4

Content Will Always Be King

With all the SEO bells and whistles in the world, a site with no content will still lose to the site that is delivering what people actually need when they search. If your content is lackluster, your SERP rankings will suffer. Google wants to deliver relevant results, which means the best possible content. If your content’s no good, it’s not relevant, and it’ll be penalized.

Rule #5

Regardless Of What You’ve Heard, Size Really Does Matter

Thin content is something Google has been penalizing lately. Content that lacks substance, that’s short on length, short on value. A 500-word article is unlikely to offer the same amount of value to a reader as a 1,000-word article. If you want to compete, make sure your content isn’t coming up short.

Rule #6

Keywords, Keywords, Keywords, But Don’t Overdo It

Creating great SEO content has so much to do with keywords, but also so little to do with them. Google wants content made for humans. But you also have to tailor the content for search engines like Google, Yahoo and Bing. The best copywriters will tread the line between engaging copy and crawler-pleasing content. Noxster SEO can provide.

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